New arrivals
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One shoulder pleated dress
Regular price Rs 795.00 MURRegular priceUnit price perRs 1,595.00 MURSale price Rs 795.00 MURSale -
SaleSiren dress
Regular price Rs 875.00 MURRegular priceUnit price perRs 1,695.00 MURSale price Rs 875.00 MURSale -
SaleSiren blouse
Regular price Rs 550.00 MURRegular priceUnit price perRs 1,100.00 MURSale price Rs 550.00 MURSale -
Delilah dress (broderie anglaise)
Regular price Rs 950.00 MURRegular priceUnit price perRs 1,895.00 MURSale price Rs 950.00 MURSale -
SaleLemon cotton dress
Regular price Rs 800.00 MURRegular priceUnit price perRs 1,600.00 MURSale price Rs 800.00 MURSale -
Emily dress (broderie anglaise)
Regular price Rs 1,000.00 MURRegular priceUnit price perRs 2,000.00 MURSale price Rs 1,000.00 MURSale -
Broderie anglaise charlotte dress
Regular price Rs 1,050.00 MURRegular priceUnit price perRs 2,100.00 MURSale price Rs 1,050.00 MURSale
About the brand
Established in 2018 by Jess Kai, an 18 years old fashion enthusiast. The brand name stands for “It’s outfit of the day” shop. Our mission statement is
“To make every woman wearing 'its ootd' feel confident, secure and at ease wearing our designs”
Made in Mauritius
We invest weeks into the development of each design with great attention to details.
Sourced locally
All of our materials are sourced locally and garments are manufactured by devoted professional workers.By supporting this small business, you are contributing to other small businesses & suppliers from which our products come from.