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About the brand

Established in 2018 by Jess Kai, an 18 years old fashion enthusiast. The brand name stands for “It’s outfit of the day” shop. Our mission statement is

“To make every woman wearing 'its ootd' feel confident, secure and at ease wearing our designs”

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Made in Mauritius

We invest weeks into the development of each design with great attention to details.

Sourced locally

All of our materials are sourced locally and garments are manufactured by devoted professional workers.By supporting this small business, you are contributing to other small businesses & suppliers from which our products come from.